Category Archives: In the Media

Can Hang & Level™ Impress a Smart Shopper?

Daphne Munro, the host of ABC 15’s Smart Shopper series, is always on the lookout for great deals and new products to try before her viewers decide whether to buy. She recently did just that with our Hang & Level – she wanted to test out whether it really makes picture hanging as easy as we say it […]

Thumbs Up from the Handyman

A professional handyman tries hundreds of tools, so when he gives something a thumbs up, it means a lot. That’s why we were so excited to hear how handyman Shawn Schmidt had done just that for our Hang & Level, Déco Hammer and Anchor Points. In his demo for KFRY-TV, Shawn was quick to point out that our […]

To the Rescue: Saving Walls, Fingers and Sanity

  We’re beaming with pride, and maybe even blushing a little, after reading some recent media features that make our tools seem almost heroic. The Times of Northwest Indiana calls Hang & Level a “sanity-saver for … anyone with walls.” Their review also praises our Déco Hammer, noting that its ideal size and weight help to make smashed fingers a thing of […]

Throwback Thursday: A Start-Up Idea is Born Out of Frustration

It’s almost been eight years to the day since Kelly (my business partner) and I were featured in Alberta Venture magazine’s October 12, 2006 issue. Here I am on the cover, wearing a brown jacket that I still have, and thankfully still fit into. I tend to “hang on” to things a long time. If […]

Throwback Thursday – Wall Décor on a Budget

In 2010, I was featured on TELUS TV showcasing some innovative ways that you can create huge impact on your walls – not your wallet. We may no longer be in a deep recession, but the economic downturn had a lasting impact on how we live, shop and spend. We still want to create a beautiful and comfortable […]

UTR Products Get a Cross-Country Workout

North, South, East and West; our picture hanging tools have really had a workout lately. For a warm-up, Tyler Ryan from WACH-Fox TV took our products to a Lowe’s store in Columbia, North Carolina for his DIY Painting and Walls demonstration. Tyler was definitely impressed when he tried our CenterFinder, Hang & Level, Déco Nails […]

Behind the Scenes – Lights, Camera, Action!

It’s been a crazy busy week at our office with the planning and filming of our new “How To” product videos. We’ve been writing, editing, shooting, and editing again — it’s a lot of work, but so much fun at the same time. Here’s a sneak peek of what we did: In this short clip […]

Picture Hanging Pro Gives Hang & Level Two Thumbs Up

  Our Hang & Level™ was put to the test recently when Lesley Gaydos of NECN TV’s ‘Does It Work?’ took it to a professional art framer for his opinion. Lesley wanted to know if our tool would ‘take the pain out of picture hanging’. We’re happy to report that the answer was a resounding ‘yes’! […]

In the News: Extra, Extra, Extra! Read All About It

We’ve had good news times three this month. We were happy to learn that two major newspapers and a leading magazine featured our products. Thanks to Tribune Newspapers, readers of both the Chicago Tribune and the Daily Press will find it much easier to hang artwork without having to do any math. Our CenterFinder™ was […]

Hang & Level Gets an A+

My co-workers’ sister, Nina, and her fellow teachers spruced up the walls of their Regina Christian School boardroom with the help of Hang & Level. We were so impressed with their display that we wanted to share. With the frames perfectly hung, their plan is to switch the pictures periodically to highlight the current activities […]

Strut Your Well Hung Stuff™

Spread the word about your decorating talents with one of our “Well Hung Stuff” mugs. We had such an enthusiastic reaction to our t-shirts – including HGTV celebrities like Colin & Justin and Mike Holmes – that we just had to find another way for our fans to strut their stuff. Why drink your coffee […]

Our Anchor Points in House & Home Magazine

We always love it when the latest issue of House & Home magazine shows up at our office, but this week the arrival of the June issue was extra special for us. While we were flipping through the magazine the words “straighten up” caught our attention and we spotted our Anchor Points in the Style […]

Top Trends: Quirky and Trendy Faux Taxidermy

It’s a trend that we’re seeing everywhere: wall-mounted animal heads made of all kinds of materials like papier maché, fun fur, ceramics, cardboard, bronze, wool, painted wood and so much more. If you’re uncertain about where you stand on this new trend, head to our Wall Noggins Pinterest board, where you’ll find a variety of […]

UTR’s TV Commercial turns 7

On April 13, 2007 we filmed a 30 second TV commercial — it’s been seven years since we made the ad. This may sound cliché, but wow, where does the time go? I remember the whole day. Yes, it took a whole day — 9 hours to be exact — to film a 30 second TV […]

Stay on Top of all the Latest Tips to Decorate your Walls!

Don’t miss any of the news and great tips that we post on our blog every week! If you add your email address to our subscriber list, we’ll send new blog posts straight to your inbox.   We like to use our blog posts to inspire readers to make the most of their home decor. […]

Throwback Thursday: UTR in CalgaryInc

It’s Throwback Thursday time and this week we’re looking back at our appearance in CalgaryInc Magazine. We were featured in the magazine in June of 2007 in a series called “10 Innovators to Watch.” We were thrilled for our company Under the Roof to be part of that issue and to be able to share […]

Hang & Level Now Sold By Craig Frames

  We’re pleased to announce that our Hang & Level picture hanging tool is now available on the Craig Frames website! Craig Frames manufactures and sells high quality picture frames.  Now when people buy a frame from the site, they can also buy the tool to hang it with. Our picture-hanging tool helps people hang […]

Throwback Thursday: Hang & Level in The Family Handyman

It’s time for another Throwback Thursday, when we look back at some of the most memorable moments in UTR’s history. It’s hard to believe, but it’s already been two years since our Hang & Level was featured in the Family Handyman magazine. We were featured in the February 2012 issue of The Family Handyman, the […]

We’re Hiring!

We believe the best is yet to come, do you? Under the Roof Decorating is rapidly growing and we need some talented people with positive outlooks to help us get to the next level. The three positions that need to be filled immediately are: Director of Operations Visual Designer Order Processing Specialist If you or […]